Patricia Seybold
"The new Economy is being fueled by the Internet and catalyzed by mobile, wireless computing. But don't call it the Internet Economy. Call it the Customer Economy. The really profound difference in this new economy isn't the technology. It's the fact that, for the first time in the history of modern business, companies can cost effectively build and sustain relationships with each customer."
Patricia Seybold is the founder and CEO of the Patricia Seybold Group, a worldwide strategic business and technology consulting firm located in Boston, Massachusetts. She is a widely acclaimed speaker at international conferences, industry events and senior-level executive briefings, and is popular with both business and technology audiences. Seybold has also written numerous columns for business publications, such as Business 2.0 and CEO magazine, as well as top computer industry publications, including Computer World.She has also written the bookÝ ÏHow to Create A Profitable Business Strategy for the Internet & BeyondÓ with Ronni Marshak, published by Times Books/Random House, 1998. The book provides insight into how leading companies are designing their e-business strategies to improve revenues, increase profitability, and enhance customer loyalty (1).
Seybold helps business executives and technology planners take advantage of e-business opportunities by creating vital connections with their customers. She is recognized throughout the world for pinpointing new information technologies that will change business processes and transform industries-prior to their mainstream adoption.
Seybold is an expert at fostering environments in which customers learn from one another. She creates and sustains communities of practice so that business visionaries and technology pioneers may learn together and exchange best practices.
Seybold also conducts hands-on Customers.comÆ Workshops for companies engaged in major change initiatives. These workshops enable companies to work with their end customers to jump-start new business processes and to design and integrate applications to support those processes(2).
References:
(1). Sales Doctors Magazine Web SiteÝ www.salesdoctors.com/store/abooks/0812930371.htm
(2). Patricia Seybold Group Web site www.psgroup.com/